Cause And Effect Of Fantasy Sports On Fans And...

Cause and Effect of Fantasy Sports on Fans and Professional Sports Fantasy sports are a popular activity in the contemporary world today. More than 32 million people across the world are participating in this activity. In 2009, it was estimated that 27 million people living in North America participated in this popular sporting activity. In this sport, the competition among individual participants is based on an online environment. Further, this activity has grown into a pop-culture (Howie Luke, and Perri 5). For the sports researchers and practitioners to have a clear understanding of the participants highly engaged in this sport, they focus more on the individual participant’s changing habits that have an association with the fantasy†¦show more content†¦Fantasy sports have also been used by people as one way of escaping from their routine or normal life. When playing fantasy sports, people get fun and pleasure. This fun and pleasure lead to the achievement of escape. Besides, participants of the fantasy sport can develop a sense of achievement. This is done when the participants’ fantasy sports team defeats other teams belonging to other members. Further, this sense of achievement encourages the participant to research further so as he or she can get relevant information that will aid in the improvement of the team performance. During the exercise of marketing the sport, marketers assert that fantasy sports participants will be recognized in the real sports world due to their increased knowledge on sports matters. Social influences such as socialization have encouraged people to participate in fantasy sports. Individuals participating in this sport engage in community building activities. They engage in these activities through online chatting with other participants of the sport, message boards, emails, and live drafts. The majority of the fantasy sports players are males thus the sport sets an excellent platform at which men can bond without interference from their female counterparts. Moreover, through their participation in the fantasy sport, players can stay in touch and communicate well with their friends, co-workers, family and other members of the community (Howie,Show MoreRelatedWhy The National Hockey League3485 Words   |  14 Pagesa very avid fan base and attendance in most markets for the sport is consistently high. However, there seems to be a lack of ability to translate that success to the television viewers. The National Football League has been able to successfully bring its product to all fans through the television and ratings for the NFL are incredible. 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